How to Spot -- and Win Over -- Your Account Influencers

Posted by Kelsey McGillis on June 13, 2017

Gone are the days of finding the one decision maker needed to close your deal. Today’s enterprise deals require you to identify at least five key players -- and they need to be impressed.

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Tags: Marketing Technology, Sales Intelligence

3 Crucial Answers You Need to Penetrate Top Accounts

Posted by Brad Frenier on May 1, 2017

Are you trying to penetrate a list of accounts? Without an account strategy for every prospect, you’re flying blind. Too often good meetings are wasted on bad pitches, because you’re not fully prepared or informed.

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Tags: Marketing Technology, Sales Intelligence

8 Do's and Don'ts When Selling to Big Brands

Posted by Kristin Djurdjulov on January 25, 2017

Kristin Djurdjulov, an Emissary and former Senior Director of Digital Marketing at 7-Eleven, gives a buyer’s perspective on what works when building direct brand relationships - and what really doesn’t:

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Tags: Marketing Technology, Sales Intelligence