​Why Enterprise Sellers Should Care About ABM

Posted by Bill McCool on July 31, 2018

What if there was a way you could closely align sales and marketing so that both departments were deeply synchronized and working in concert with one another? You would probably say, “Yeah, right. Marketing hasn’t talked to Sales since 'Breaking Bad' went off the air.” But what if you could also get more value out of your marketing spend, increase account relevance, and drive revenue?

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Tags: Enterprise Software, Account-based Marketing

How to Be the Signal—and Not the Noise

Posted by Chris Ceballos on July 31, 2018

Enterprise sales is a crowded space—especially when it comes to MarTech or IT—with more and more vendors throwing their hats into the ring each year. Competition isn’t going anywhere, so if you want your solution to stand out, you need to go the extra mile to get noticed.

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Tags: Sales Intelligence

How to Create Content Your Prospects Actually Want

Posted by Ryan Galloway on July 31, 2018


Content is king, and that's not going to change any time soon. It can deliver results at every stage of the funnel for enterprise sales team in virtually every industry. Especially as account-based marketing (ABM) becomes more widespread, the importance of quality, targeted content for enterprise sales teams is only going to increase. After all, it generates three times as many leads as traditional outbound marketing—and costs 62 percent less. So why is so much content marketing just so bad?

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Tags: Account-based Marketing

How to Actually Use Your Sales Intelligence Data

Posted by Chris Ceballos on July 24, 2018


You've gone and bought lumber, bricks, mortar, drywall, and everything else you might need to build the house of your dreams. You've even hired a builder to put them all together. Easy, right? After all, you have all the pieces of a house. But there's just one problem — you don't have a house plan.

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Tags: Sales Intelligence

How to Get the Sales Intelligence Tools You Need to Win

Posted by Chris Ceballos on July 24, 2018

For complex enterprise sales, knowledge is power. Having slivers of insight on your side, like a prospect's pain points and who really calls the shots (and do they like ribs?) can be the final pieces of the puzzle that win you business.

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Tags: Sales Intelligence

Where Sales Teams Suffer -- By the Numbers

Posted by Ryan Galloway on July 17, 2018

Enterprise sales in 2018 is a lot like rush hour on an NYC subway: it's noisy, it's crowded, and when it stalls, no one really knows what's going on. And just as the subways are getting worse, sales is getting harder. New competitors, changing priorities, more decision-makers, and the sheer amount of noise buyers have to sift through in order to find the right solution—all of these factors are making sales teams' jobs harder and harder.

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Tags: Enterprise Software, Sales Intelligence

Meet our Emissary of the Month: Jim Fortner

Posted by Chris Ceballos on July 16, 2018

When you wake up in the morning and go to work, who do you talk to? That's the question our July Emissary of the Month, Jim Fortner, puts to CIOs looking for an edge. And after 28 years at Procter and Gamble (P&G), including stints as CTO and CIO, he’s built an impressive career by talking—talking to IT, talking to business leaders, and encouraging conversations between them to build the kind of cross-functional cohesion that businesses need to succeed in the digital age.

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Tags: Information Technology, EmissaryoftheMonth

5 Reasons Why Diversity in Enterprise Sales Matters

Posted by Kelsey McGillis on July 10, 2018

In March, our own Shaina Shiwarski wrote about the underrepresentation of women in enterprise tech, but the problem of diversity in sales extends far beyond just one industry. According to the last U.S. census, sales was the fourth-least-diverse profession in the country. In fact, 78 percent of salespeople in the U.S. are white.

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Tags: Emissary News

Why the Road to Closed-Won Starts With Smart Pricing

Posted by Chris Ceballos on July 9, 2018


In the past, our leading IT-buying Emissaries have told you why you should stop freaking out about pricing, discounts, and trials. But with so much riding on a subject as delicate as pricing, we knew there was more to say. This time around, some of our most sought-after Emissaries tell you how you can set expectations to make these discussions easier and smooth your path to closed-won.

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Tags: Emissaries Speak

What is an Emissary?

Posted by Nathan Gardner on June 27, 2018

At Emissary, we believe in people.

It has always been our belief that the value of human knowledge is a powerful resource, and that it is a rarely-mined resource in the marketplace. We have sought to bridge the gap between those who are seeking knowledge and those who possess it. In the words of our founder, David Hammer, “Our mission has always been the same: to connect people with valuable knowledge to the organizations who will benefit from that knowledge.”

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Tags: Emissary News, EmissaryoftheMonth

The Special Sauce: How Inside Insights Led to Over $25M in New Business

Posted by Chris Ceballos on June 26, 2018



Noted sales guru Jeffrey Gitomer once wrote: “There’s no lotion or potion that will make sales faster and easier for you—unless your potion is hard work.” Sure, hard work is important, but we've found something that can make sales both faster and easier .

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Tags: Enterprise Software, Inside Look, Information Technology

Three Reasons Your Buyers Are Swiping Left

Posted by Cyrus Woolard on June 25, 2018


Enterprise sales isn't Tinder. Instead of a series of short-term flings, the name of the game is building long-term relationships. And as Dr. Phil, Oprah, Delilah, and just about every other self-styled relationship guru has told us, doing so requires communication and trust. That takes time and commitment—and that doesn't happen overnight.

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Tags: Sales Intelligence, Emissaries Speak

3 Atrocious Sales Pitches (Plus a Great One)

Posted by Chris Ceballos on June 12, 2018


Like 50 Cent's legendarily off-target first pitch, a bad sales pitch isn't something you'll live down easily. It's going to close the door on that client for your company for years to come. It's also going to live in the stakeholders' memories well after they move on to other organizations.And if it's bad enough, they're probably going to laugh at you. Sure, a lack of consensus or the inability to navigate procurement effectively can derail a deal—as can any number of other factors—but nothing's quite as critical as nailing that first touchpoint. 

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Tags: Sales Intelligence, Emissaries Speak

3 Strategies for Jumpstarting Stalled Deals

Posted by Chris Ceballos on June 4, 2018

When sales cycles drag on, as they often do, it can be a real test of patience. At some point, whether your product is stuck in procurement or the subject of a continuously rescheduled meeting between decision-makers, you want an answer—even if it's negative—to at least put you out of your misery and allow you to move on.

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Tags: Sales Intelligence, Information Technology

Emissary Tricks & Tips

Posted by Nathan Gardner on June 1, 2018

Working as an Emissary is uncharted territory.

Each Emissary is different, and there is no one size fits all approach to maximizing your opportunities on the Emissary platform. So how do you get those important but non-essential questions answered as you go from engagement to engagement? With whom can you compare notes about your work as an Emissary? 

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Meet our Emissary of the Month: Eric Toda

Posted by Chris Ceballos on May 31, 2018

Source: Curalate

Eric Toda, former global head of social marketing and editorial content at Airbnb, is our Emissary of the Month for May. Eric recently took some time to sit down with us to discuss his work with Emissary, the biggest mistakes he's seen sales teams make, and the secret to success and happiness in both work and life.


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Tags: Marketing Technology, EmissaryoftheMonth

Huddle Up: Building Consensus for Better IT Sales

Posted by Chris Ceballos on May 24, 2018

You may think you're wining, dining, and wooing everyone there is to woo, but with as many as seven people involved in B2B buying decisions today, chances are there are other, more influential decision-makers who aren't getting a seat at your table.

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Tags: Sales Intelligence, Information Technology

How to Avoid Epic IT Sales Pitch Fails

Posted by Cyrus Woolard on May 14, 2018

Have you ever followed up with a prospect, only to be told that they're passing on your solution based on abstractions like "lack of cultural fit" or "lack of team alignment"? Huh? What gives?

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Tags: Enterprise Software, Emissaries Speak, Information Technology

How to Keep Procurement from Derailing Your Deal

Posted by Jason Compton on May 10, 2018


Tired of waiting for updates from procurement? We feel you. It's probably the hardest part of the sales process, and you have limited visibility into what's actually happening. But there's a pervasive misconception among sales teams that once a deal reaches the procurement stage, it's out of the salesperson's hands—but that's not the case at all.

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Tags: Sales Intelligence, Emissaries Speak, Information Technology

Closing the Deal Doesn't Mean Your Job's Done

Posted by Chris Ceballos on May 7, 2018


At long last, you closed the deal. You fist-bumped your buddy and added it to your quarterly totals. Time to ride off into the sunset and let the accounts team handle the rest. After all, your job is getting ink on paper, right?

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Tags: Sales Intelligence, Emissaries Speak