Cyrus Woolard

Recent Posts

How AI Will Change Enterprise Sales (and How it Won't)

Posted by Cyrus Woolard on August 13, 2018

It's not an exaggeration to say that artificial intelligence (AI) and automation pose existential threats to many professions—the number may be as high as 10 million, more jobs than were impacted by the Great Recession of 2008—and sales is no exception. In fact, Forrester predicts a million sales reps will be displaced by 2020.

Read More

Three Reasons Your Buyers Are Swiping Left

Posted by Cyrus Woolard on June 25, 2018

 

Enterprise sales isn't Tinder. Instead of a series of short-term flings, the name of the game is building long-term relationships. And as Dr. Phil, Oprah, Delilah, and just about every other self-styled relationship guru has told us, doing so requires communication and trust. That takes time and commitment—and that doesn't happen overnight.

Read More

Tags: Sales Intelligence, Emissaries Speak

How to Avoid Epic IT Sales Pitch Fails

Posted by Cyrus Woolard on May 14, 2018

Have you ever followed up with a prospect, only to be told that they're passing on your solution based on abstractions like "lack of cultural fit" or "lack of team alignment"? Huh? What gives?

Read More

Tags: Enterprise Software, Emissaries Speak, Information Technology